Early this year, the facade of the UQAM Centre for Design in Montreal bloomed into a spectacular interactive mural entirely controlled by people on the street shaking their iPhones.
Period is an experiential campaign produced for MUTEK, a festival run by the non-profit organisation of the same name. Dedicated to the dissemination and development of digital creativity in sound, music, and audio-visual art, MUTEK’s focus went hand in hand with this interactive sound and visual installation created by Jean-Sebastien Baillat, Guillaume Cardell and Daniel Iregui for Baillat, Cardell & fils productions.
Period works after users link their iPhones to a shared wi-fi network, visit a designated URL and get assigned a “tile” projected on the wall of the building. By moving their phones about they are out in control of the changes in sound and visuals they see occurring in front of them.
When all the tiles are moving at once, with their individual sounds amplified, the result is an impressive display of technology, art and human interaction working in harmony.