Brian Burton is a man of many talents. Known more widely by his stage name Danger Mouse, he’s about to return to our ears with new album, Rome, on May 16th. After having spent the past few years producing albums for the likes of Beck, Broken Bells, Gnarls Barkley and The Black Keys, he’s marking his return to the main stage by launching a website to accompany his new album, employing the use of HTML5 in conjunction with the folks over at Google Chrome. Sound familiar? Arcade Fire did it last year and Björk gave it a go last week, among others. The online ROME experience features the track Black from the album, which showcases the vocal stylings of Norah Jones.
The result is 3 Dreams Of Black and what director (and man behind the Arcade Fire web experience) Chris Milk calls an “interactive film … that showcases the creative potential of WebGL”. And what might WebGL be? According to Milk: “WebGL is a context of the HTML5 canvas element that enables hardware-accelerated 3D graphics in the web browser without a plug-in. In other words, it enables your browser to show some really beautiful visuals”.
This all comes alongside Danger Mouse’s continued online promotion of the album, which has included a series of heavily stylised videos and now an interactive video experience. You can even contribute to the project thanks to a user-friendly platform for constructing memories of the past (“ground”), or daydreams of the future (“sky”).